Summary of proposal
Party
Australian Labor Party
Policy Topic
Health
Portfolio
Health and Aged Care

The proposal would limit the advertising of ‘unhealthy foods’ under 7 options from 1 July 2025.
•    Option 1: Marketing unhealthy foods on radio, television, print and social media is banned entirely.
•    Option 2: Marketing unhealthy foods on radio only is banned entirely.
•    Option 3: Marketing unhealthy foods on television only is banned entirely.
•    Option 4: Marketing unhealthy foods in print only is banned entirely.
•    Option 5: Marketing unhealthy foods on social media only is banned entirely.
•    Option 6: Marketing unhealthy foods on radio and television are banned during prime time hours (e.g. 6pm–9pm).
•    Option 7: Marketing of unhealthy foods on social media is banned for children and adolescents only.

Under the proposal, ‘unhealthy foods’ are defined in accordance with the definition for ‘junk food’ provided by the Australian Government healthdirect website as ‘…foods that lack nutrients, vitamins and minerals, and are high in kilojoules (energy), salts, sugars, or fats…’. Examples include but are not limited to:
•    cakes and biscuits
•    fast foods (such as hot chips, burgers and pizzas)
•    chocolate and sweets
•    processed meat (such as bacon)
•    snacks (such as chips)
•    sugary drinks (such as sports, energy and soft drinks)
•    alcoholic drink.

24 June 2024